🤖Getting started
AI-powered access to streaming market intelligence.
Origin Insights MCP is a Model Context Protocol server that connects AI assistants (Claude, ChatGPT, and others) directly to Origin Insights' streaming market data. Instead of navigating dashboards or writing queries, analysts ask in natural language and get structured, decision-ready answers.
MCP endpoint
Transport
Streamable HTTP (via mcp-remote for local clients)
Auth
Browser sign-in — grant access once, per client
Setup guide
Why use it
Multi-domain queries: availability, demand, prices, and platforms in a single question, with no manual exploration.
Decision-ready reports: turns complex data into actionable answers and visual HTML reports with charts and KPIs.
Always up to date: new capabilities ship proactively — no updates needed on your side.
Read-only and catalog-scoped: every answer is grounded in the Origin Insights catalog; the server never writes back to your systems.
In this section
MCP access — connection methods (Claude Web, Desktop installer, manual, Claude Code).
Best practices — sample queries, an example agent session, and how to get the most out of it.
MCP releases are now centralized in Project docs → Releases — MCP.
Data domains
The catalog spans 11 data domains. Every tool below reads from one or more of these.
Content
Movie/series/episode metadata (TMDb, IMDb, TVDB, EIDR): cast, genres, synopsis, box office, scores, awards, artwork.
Availability
Current + historical streaming availability, packages (SVOD/TVOD/AVOD), deep-links, lifecycle, seasons, exclusivity.
Demand
Weekly composite demand (piracy, social, IMDb, YouTube, CDB): scores per title/market/week, rankings, genre trends.
Price
TVOD rent/buy pricing per title/platform/quality/currency, with monthly and quarterly history.
PPB
Subscription plans: tiers, local + USD pricing, streams, devices, downloads, ads, resolution, bundles, promos.
Supply
Content exclusivity at platform-country level, aggregator classification.
Platform
Platform registry: status, logos, ownership, category, launch year, ads, cross-country catalog overlap.
Coming Soon
Upcoming releases: expected dates, release type, season/episode counts, genre.
Reports
Pre-built HTML reports (OIDL): charts, KPIs, tables aggregating multiple domains.
Intelligence
Market-level analysis across platforms and countries: snapshots, comparisons, opportunity discovery.
Interactive
Cross-title and cross-platform comparison tools with server-side HTML reports.
Tool catalog
The MCP exposes its capabilities through a small set of domain tools. Each tool takes an action parameter that selects the specific operation, plus the arguments that operation needs. You don't call actions directly — the assistant picks the tool and action for you from your natural-language question. New actions get added automatically; this list reflects the current state.
Titles & metadata — titles
Title discovery and metadata: search, browse, profiles, artwork, filmography, box office, and awards.
find_title · browse_titles · show_title_profile · find_title_artwork · show_title_awards · rank_titles_by_quality · find_filmography · find_studio_titles · find_frequent_collaborators · get_title_external_ids · find_industry_awards · show_box_office · rank_awards_leaders
Availability & catalog — availability
Where titles stream — right now and over time — plus catalog-wide browsing, lifecycle, seasons, and CSV/Excel export.
find_where_to_watch · find_streaming_availability · find_season_availability · track_availability_timeline · track_title_across_platforms · track_title_lifecycle · track_availability_history · track_season_platform_changes · track_season_distribution · measure_title_staying_power · measure_season_staying_power · measure_availability_duration · summarize_platform_coverage · summarize_season_coverage · measure_global_reach · measure_season_global_reach · find_whats_streaming · find_platform_exclusives · find_departing_titles · track_catalog_growth · track_catalog_evolution · measure_global_catalog_size · export_whats_streaming_to_csv · export_whats_streaming_to_excel
Demand, popularity & rankings — demand
Trending titles, demand rankings, global hits, per-title popularity over time, genre momentum, official top-10, and pre-release hype.
find_trending_titles · rank_titles_by_demand · find_global_hits · measure_title_popularity · track_genre_trends · find_top_10_charts · discover_hyped_titles · break_down_demand_scores · whats_coming_soon
Platforms & services — platforms
The streaming services themselves: list, search, ownership, logos, status/metadata, and cross-country catalog overlap.
list_streaming_services · find_platforms · find_platforms_by_owner · find_platform_logos · check_platform_status · compare_platform_across_countries
Pricing — pricing
Per-title transactional (TVOD) rent/buy pricing.
show_title_price · track_price_drops · break_down_title_price
Subscriptions & plans — subscriptions
Subscription (SVOD) plans, bundles, and promotions.
compare_subscription_plans · find_best_plans · find_promotional_offers · track_plan_prices
Market & competitive intelligence — market_intelligence
Platform-vs-platform and country-vs-country analysis, catalog overlap, audience gaps, studio strategy, and hidden-gem licensing shortlists.
compare_platforms · compare_catalog_overlap · compare_country_catalogs · find_audience_gaps · spot_hidden_gems · analyze_studio_strategy · get_the_quick_pitch · generate_market_intelligence_report
Multi-step playbooks — playbooks
Composite analyses that run several lookups for you and return a single decision-ready answer.
compare_titles · find_similar_titles · calculate_platform_value · build_content_calendar · build_market_brief · build_acquisition_brief · evaluate_license_renewal · find_underexploited_titles · build_content_gap_brief
Reports & outputs
Formatted, visual HTML reports. Each report tool aggregates all of its sections in a single call.
Single entity —
reports:generate_title_report·generate_country_report·generate_platform_report·generate_people_report·generate_top_titles_report·who_watches_this·complete_audience_report·add_executive_insightsMarket-wide —
reports_market:generate_trends_report·generate_market_radar·generate_box_office_report·generate_comingsoon_report·generate_release_calendar_report·generate_subscription_plans_report·generate_bundle_analysis_report·generate_promotional_offers_report·generate_overlap_report·generate_awards_report·generate_price_history_report·generate_genre_catalog_distribution_reportGeneric —
generate_report: a configurable report from assembled data, for when no specific report tool fits.
Reports render in English regardless of the query language.
Data guide & methodology — data_guide
Metadata about the data itself and how the platform works — not the titles in it.
list_available_data · check_data_freshness · explain_demand_scores · summarize_data_catalog · show_partition_keys_guide · confirm_title_match · ask_knowledge_base
Advanced / raw data — raw_data
Direct query access, for bespoke exploration only.
execute_sql · query_raw_data · export_full_query_to_csv · list_tables · get_table_schema
execute_sqlandquery_raw_dataare a last resort. Before reaching for them, use the domain tools above — they're optimized, validate parameters, and return cleaner data.
We hope you found this article helpful. If you have a question this article doesn't address, reach out on the Service Desk.
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