> For the complete documentation index, see [llms.txt](https://knowledgebase.fabricdata.com/fabric-knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://knowledgebase.fabricdata.com/fabric-knowledge-base/learn-the-application/discovery-record-tabs/measurement.md).

# Measurement

This section contains data relating to the performance of, and reaction to, the titles release. This includes data like third party audience ratings, Box Office and release data.

<figure><img src="https://1453363788-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPS7xvtVOuEwjKjl1m1Xs%2Fuploads%2FDRb8H5srOcWusO9UaDat%2FScreenshot%202023-06-19%20at%2014.48.52.png?alt=media&amp;token=d8c13354-a3bf-4b33-9c1b-3cd2ed0faf4a" alt=""><figcaption><p>The Measurement tab in the Fabric Studio Application.</p></figcaption></figure>

{% tabs %}
{% tab title="Ratings" %}

### Ratings

{% hint style="info" %}
Third party ratings are sourced from external APIs, stored and continually refreshed as they change on a day to day basis.
{% endhint %}

#### Ratings Data Summary

| Field                 | Description                                                                                                                                                                                                                                                                                                              |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| IMDB Rating           | The IMDb rating is a numerical rating that users of the Internet Movie Database (IMDb) website have assigned to a particular film or television show. The ratings are determined by the average number of votes for each film or TV show, with higher numbers indicating a higher level of approval from users.          |
| Metadata Critic Score | Metadata Critic Score is a numerical rating given to films and television programs based on reviews from professional critics. The score is typically based on a 100-point scale, with higher scores indicating better reviews. Scores are often used to determine the overall quality of films and television programs. |
| Rotten Tomatoes       | Rotten Tomatoes is a website that aggregates reviews from critics and assigns a score on a scale of 0-100 to indicate the general opinion of the critic community.                                                                                                                                                       |
| {% endtab %}          |                                                                                                                                                                                                                                                                                                                          |

{% tab title="Box Office & Performance" %}

### Box Office & Performance

{% hint style="info" %}
Refers to the financial performance of films and TV shows, and can include the total gross sales, the number of tickets sold, and the amount of money made per ticket. It can also provide information about the success of films and TV series in different countries, and in different theatre networks. Box office data can also be used to make predictions about the future success of films and TV series, and to compare the performance of different films or TV shows.
{% endhint %}

#### Box Office & Performance Data Summary

| Field                                                                                  | Description                                                                                                                                                                                                                                                                                |
| -------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| [Country](/fabric-knowledge-base/learn-the-application/default-data-sets/countries.md) | This dropdown allows users to see Box office data relating to a specific country or aggregated worldwide.                                                                                                                                                                                  |
| Opening Weekend Gross                                                                  | Refers to the amount of money a film or television show earns during its debut weekend in theatres. This is presented in tandem with the corresponding currency of the release country.                                                                                                    |
| Lifetime Gross                                                                         | The lifetime gross refers to the total amount of money a film or television show has earned from its initial release to its final closing date in theatres, television, or other platforms. This includes all revenue from ticket sales, DVD sales, streaming services, and other sources. |
| Opening Weekend Number of Theatres                                                     | The number of cinemas a film was shown in during its first weekend of release. This number is used to gauge the success of the film during its opening weekend and helps to measure the film's overall commercial performance.                                                             |
| {% endtab %}                                                                           |                                                                                                                                                                                                                                                                                            |

{% tab title="Release Dates" %}

### Release Dates

{% hint style="info" %}
Refers to the dates, and corresponding country, when a film or TV show is released to the public. This can include the initial theatrical release date, the release date of the home video version, and the release date of any streaming versions.
{% endhint %}

#### Release Dates Data Summary

| Field         | Description                                                                                                 |
| ------------- | ----------------------------------------------------------------------------------------------------------- |
| Type          | The type associated with the release, default values are Theatrical, Physical, Digital and First Broadcast. |
| Date          | The date associated with the release.                                                                       |
| Country       | The country associated with the release.                                                                    |
| {% endtab %}  |                                                                                                             |
| {% endtabs %} |                                                                                                             |

### Tutorials

Learn how to use and edit the Measurement tab:

{% content-ref url="/pages/ayoX4doegwDI2C7Ygu0v" %}
[Editing the Measurement Tab](/fabric-knowledge-base/learn-the-application/discovery-record-tabs/measurement/editing-the-measurement-tab.md)
{% endcontent-ref %}

***

<details>

<summary>Related Articles</summary>

* [<mark style="color:blue;">IDs Tab</mark>](/fabric-knowledge-base/learn-the-application/discovery-record-tabs/ids.md)
* [<mark style="color:blue;">Record Builder IDs</mark>](/fabric-knowledge-base/learn-the-application/destinations/preferences/record-builder/ids.md)
* [Reporting Example](/fabric-knowledge-base/learn-the-application/destinations/reporting/reporting-example.md)

</details>

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